Cyabra
A platform for breaking down an online conversation, so a company can see how a narrative spread and which accounts behind it are real.
The goal
Cyabra's clients needed to know what was being said about them online, and whether the people saying it existed. The platform takes a conversation apart so they can follow the narrative, check authenticity and reach the audience that is actually there. Catching misinformation while it is still moving protects a brand before the story sets.
How it works
It maps the spread of a piece of content, so you can see the weight of an influential author and the snowball effect behind them. Profiles are checked for the behavioural patterns typical of bots, trolls and sockpuppets. Alongside that it surfaces influencers, trending topics and consumer interests, and tracks dissemination over time, measuring how far a claim travels and who carried it.
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